Released on = July 18, 2006, 7:40 am

Press Release Author = EyeBuyDirect Inc.

Industry = Consumer Services

Press Release Summary = Eye Buy Direct, http://www.eyebuydirect.com , is pleased to
announce a new cost-cutting technology aimed to allow people to own multiple styles
of eye wear for all occasions from athletic sports goggles to designer wear at an
extremely low cost. While most retailers use similar techniques in the actual
creation of the eye glasses Eye Buy Direct has developed a streamline process that
results in low cost that they then pass on to the consumer.

Press Release Body = July 12, 2006 - Eye Buy Direct, http://www.eyebuydirect.com ,
is pleased to announce a new cost-cutting technology aimed to allow people to own
multiple styles of eye wear for all occasions from athletic sports goggles to
designer wear at an extremely low cost. While most retailers use similar techniques
in the actual creation of the eye glasses Eye Buy Direct has developed a streamline
process that results in low cost that they then pass on to the consumer.

The process of shopping for a pair of glasses can be intimidating for both first
time customers and customers looking to replace their old pair. Many people are
often concerned with the way these functional accessories alter the look of their
face. Because the price of a pair of glasses generally runs into hundreds of
dollars, customers are only willing to shell out the cost of a single pair. This
one pair of glasses has to therefore be an all-rounder in terms of style. The
customer must feel that the glasses fit their personality so that they feel
comfortable wearing them after paying so much. Eye Buy Direct, after recognizing
this trend, has cunningly developed a way to sell eye glasses at a price that beats
virtually all of its competitors www.eyebuydirect.com.

Eye Buy Direct's main advantage is definitely its cost savings which they pass on to
the customer. It also benefits from its ability to sell online, which gives them
the potential to reach all shoppers across the globe with a computer and an internet
connection. Shoppers will find that Eye Buy Direct's choice of inexpensive eye wear
reduces the stress which is often associated with purchasing eye glasses. Instead
of worrying about searching for the perfect pair of glasses and thinking of how
easily glasses tend to damage while shelling out over a hundred dollars, Eye Buy
Direct creates a low stress shopping experience. Due to these low prices, the
customer need not worry about expensive repairs or be pressured into finding the
perfect pair of glasses that is conservative enough for the workplace while also
maintaining their personal sense of style. With Eye Buy Direct's low prices
customers can easily purchase any pair of glasses for more than one occasion for the
same price as one pair at most other stores.

Most eye glasses retailers are so far down the value chain that the end customer has
to pay a premium for the product, suffering from markups which occur at each stop
along the way. Eye Buy Direct has bypassed this process and has developed a
relationship directly with the frame manufacturers. The customer benefits from this
relationship because there are fewer markups. This is a simple concept yet one that
is very important to Eye Buy Direct's business model.

About Eye Buy Direct

Eye Buy Direct's frames begin as low as $14.95 because Eye Buy Direct focuses on top
quality frames directly from the manufacturer. No retail costs are passed on to
consumers, and the process is completed all in one shop. As soon as you place your
order, they can proceed to lens production and glasses assembly. Eye Buy Direct can
accomplish this all under one roof (and website), bypassing traditional market
practices.

After the customers order has been completed expect to receive your glasses on your
doorstep within 14 business days. Eye Buy Direct ships anywhere in the US for a
flat shipping and handling fee of $4.95. For international shipping the shipping and
handling fee is determined by country. For more information or to order glasses
from EyeBuyDirect visit there website at www.eyebuydirect.com.


Web Site = http://www.eyebuydirect.com

Contact Details = EyeBuyDirect Inc.
7315 Wisconsin Ave
Bethesda, MD 20814

info@eyebuydirect.com
1-800-717-2821